wire mesh products
Comprehensive Internet Marketing
Building brand awareness and boosting sales with a tailored internet marketing plan.
Wire-Mesh Products, Inc. is a family-owned and operated business in York, Pa. Since 1975, they have been dedicated to engineering, manufacturing, and selling high-quality custom conveyor belts to various industries.
The Challenge
This client is well known within their niche community for their expertise in wire mesh belts. However, as one of five conveyor belt manufacturers in Northern America, they had to stand out among their competitors and establish a stronger online presence to bring in new customers. Their main challenge was building brand awareness and exposure online which would increase overall sales.
Our Strategy
Our team implemented a comprehensive internet marketing plan to strengthen their brand while driving traffic to their website through monthly content marketing projects, SEO and PPC services, and social advertising.
We intended to build new, optimized PPC and paid social advertising campaigns to reach their target audience and increase qualified leads and phone calls. Through extensive keyword research, we could publish relevant, evergreen content each month and update key landing pages on their website.
The Results
Through the integration of our internet marketing services, the client saw a 718.97% increase in total active users from April 2022 to April 2024. Additionally, by implementing goal tracking on the site, we saw 905 conversions from April 2023 to April 2024, the bulk of which were phone calls and contact form submissions. We were also able to track the source of these and use that data to inform future marketing efforts.
