Tc shadowlight
Paid Advertising
Expanding the reach of a talented media company through social media and PPC advertising.
TC Shadowlight is a one-stop shop for video, photography, and CGI services, helping clients capture lifestyle product visuals. With their main studio and soundstage in Lancaster County, PA, just a short drive from several major cities, they’ve served over 100 local, national, and international markets.
The Challenge
TC Shadowlight came to us with very little prior marketing. They were doing work for large, well-known companies but felt like they weren’t effectively communicating all they had to offer. Struggling with brand awareness and generating leads, they wanted to expand their reach through paid internet marketing efforts.
Our Strategy
To increase brand awareness, we focused on LinkedIn and PPC advertising, sending all paid traffic to a custom landing page to promote their services. We targeted our ad audiences by industry and company revenue to zero in on decision-makers in Fortune 500 companies and acquire high-profile customers. Our advertising and landing page efforts clearly communicated the value of TC Shadowlight’s services and allowed them to reach new clients.
The Results
In the first six months, TC Shadowlight saw over a 3,000% increase in website traffic, with 80% of total visitors coming from PPC and paid social. In this time, they closed three large sales through their site, showing the success of our landing page in converting visitors into leads. With our help, TC Shadowlight went from no marketing to $225K in website leads, allowing them to expand their reach and grow their business.
“Working with the Tower team has been invaluable! They understood our very unique business needs and immediately identified solutions to improve our marketing strategy. As a creative company involved in the advertising and marketing industries we hold high standards for those we partner with; the expertise and passion Tower brought to the table was unmatched. We’re excited to continue partnering with them.”
Amy Blackburn Weaver, Director of Account Management, TC Shadowlight
