Perkiomen School
Website
Launching a $30 million campaign website to propel a college preparatory school towards their goal of leading the next generation of education innovation.
Perkiomen School is a college preparatory boarding and day school located in Pennsburg, Pennsylvania. They admit students in grades 6-12 with a goal to provide a distinct competitive edge in their academics, careers, and lives. Founded in 1875, they have a long history of providing ESL support for students transitioning from other countries and take pride in the culture and diversity of their student population.
The Challenge
Perkiomen School’s goal is to drive donations to their “Our Moment to Lead” campaign. The largest in their school’s history, the campaign has three phases: 1. Reimagine and Reshape the Entire Campus, 2. Continue Remaking the Campus, and 3. Invest in Perkiomen’s Greatest Strengths. The $30 million campaign is targeted towards alumni and current parents to lead the next generation of education innovation.
Our Strategy
The first step was to work with Perkiomen School on the overall design of the website. We created three unique layout options, each with a different style and theme. From there, the client selected the theme that differentiated the campaign from the main school website, while maintaining a similar feel and colors to the brand. Our development team then began building the website and including all the stylistic features to make the site interactive and showcase the campaign’s progress. Prior to launch, we closely collaborated with Perkiomen School and their third-party donation partner on testing the website to ensure everything worked properly and was the best representation of all campaign opportunities.
The Results
Delivered on time and within budget, the website provides a solid platform for Perkiomen School to drive traffic and raise awareness of the campaign in conjunction with additional promotions. Only a few hours after launching the site, Perkiomen School received their first significant donations. The school community and their internal Campaign Committee provided an overwhelming amount of positivity regarding the website in addition to internal promotional efforts.
“Thanks a bunch for all that Tower Marketing has done for us over the course of this project. The level of client service through the entire process was unmatched, and we can’t be any more thrilled with our site. Much appreciation!”
Karl Welsh, Director of Development and Abi Rose-Craver, Development Writer and Stewardship Officer
