national novelty brush company (nnbc)
Branding & Web Design
Illustrating over 100 years of brush-end cap manufacturing with a concise logo and streamlined website.
National Novelty Brush Company (NNBC) has been manufacturing and selling brush end caps for products like nail polish and rubber cement for over 100 years.
The Challenge
NNBC was in search of a new brand and website to honor their 100th year in business. They wanted a fresh, user-friendly website that could support their business and a logo that reflected how their product lines had evolved over the past 100 years.
Our Strategy
Because they sell such a niche product, we wanted to include NNBC’s brush-end caps and their twist-off motion into their new logo. The end result is subtle but direct, and perfectly captures the spirit of their company.
We also designed and developed a vibrant new website for NNBC featuring a variety of stunning photos that bring their products to life. With the new branding added, NNBC’s new website is the perfect place for them to expand and grow into eCommerce and beyond.
The Results
NNBC is now able to utilize their website in a variety of new ways. The admin side of the site is organized and easy to navigate for making updates and changes. And, all of their online form submissions now flow directly to the employees who need their data most.
