The markets at shrewsbury
Local SEO
Helping a farmers market connect with local customers through a strategic online approach.
The Markets at Shrewsbury is a farmers market in York County, Pennsylvania that houses over 19 local Amish merchants. They sell anything from locally-grown produce and homemade Amish foods to clothing and Amish-crafted furniture. They also host seasonal events for the community throughout the year like car shows, yard sales, and holiday celebrations.
The Challenge
Markets came to us concerned with how to highlight their offerings and separate themselves from the competition. In an area dominated by local markets, the challenge was figuring out how to make them stand out online.
Our Strategy
Our strategy for Markets relied heavily on local SEO. Our specialists optimized their Google Business Profile and kept it up-to-date with community events. We also landed Markets on local directory sites that people visit to find things to do in the area. Lastly, we incorporated local keywords throughout their website so they would be found by relevant users in Southern PA.
The Results
In six months, the Markets at Shrewsbury garnered more than 16,000 views on Google Maps due to content that was optimized for keywords. In a 16-month period, they also generated over 336,000 impressions and 46,400 clicks to the website by targeting local cities within York County. By focusing on optimizing local search strategies, our client has successfully positioned themselves as a leading choice for local customers, resulting in increased visibility, website traffic, and ultimately, business growth.
