lodgelink
Comprehensive Internet Marketing
Connecting an audience with an innovative travel platform to serve their needs through organic marketing and paid advertising
Booking workforce travel is no easy feat, but LodgeLink’s crew travel software helps customers access and manage over 500,000 booking locations across the US and Canada. Between booking, payment, reconciliation, and reporting capabilities, their end-to-end technology simplifies all parts of workforce travel management.
The Challenge
This client was well-versed in the digital marketing space before working with us, already utilizing some paid search, social media advertising, organic social media, and content marketing on their own. Their biggest challenge was tying all of these efforts together to continue to drive room bookings, expand partner locations in the US and eastern Canada, and strengthen brand visibility in the SERPs through organic efforts.
Our Strategy
Our team implemented an integrated internet marketing plan to optimize their existing PPC, social media advertising, and content marketing efforts with the addition of SEO services. The intent was to explore new markets in the US by driving brand awareness and impressions through paid search and organic SEO, while retargeting users on paid social to drive more conversions.
The Results
Within the first 6 months of publishing keyword-optimized versions of key landing pages, existing blogs, and new blogs in conjunction with our paid search and social media efforts, the client saw a 70% increase in overall sessions. During that same time, the channel breakdown shows that organic search (from SEO efforts) saw a 26% increase, and paid traffic (from PPC efforts) increased by 144%.
