imageworks
Branding & Web Design
Setting a video production company apart from its competition with a striking brand and custom-built client portal.
Imageworks is a creative video production company offering visual content for corporate and non-profit marketing, training, and social media.
The Challenge
Imageworks was looking for a breakthrough way to attract their demanding, discerning audience. They not only wanted to stand out – they wanted to back up their claims by offering something new and irresistible.
Our Strategy
We created a new visual identity for Imageworks that reflects their creative and technical capabilities. We then expanded the brand to fill out a website, print materials, and marketing and sales collateral.
Imageworks wanted to truly offer more than their competitors, so we designed and built them a custom portal that would enable a better user experience for their clients. The portal (called “Zombie”) allowed clients to download media files, interact with on-going projects, and manage every aspect of their video projects all in one place.
The Results
The new brand, website, and proprietary tool show that Imageworks is in a league above the rest. Their improved customer experience is sure to increase qualified lead generation and bring them incredible, engaging projects for years to come.
