Artisan
Website Redesign
Elevating a high-end garage door manufacturer to better appeal to two unique audiences: contractors and homeowners.
Our partnership with Artisan began when they came to us for an elevated internet marketing presence, more robust website content, and an improved overall user experience.
The Challenge
Artisan wanted their new website and marketing strategy to speak to both contractors looking for door plans and homeowners searching for a specific door style. Our team had to ensure that Artisan’s content wasn’t overwhelming to potential customers while limiting the number of trade secrets shared in a competitive industry.
Our Strategy
With Artisan’s consent, we pursued a more modern design, allowing our development team to include eye-catching animations that cultivated visitor interest. Our internet marketing team focused on ensuring that equity from the old website was transferred to the new one as quickly as possible. Our SEO experts were involved throughout the process, resulting in minimal dips in website traffic and a high volume of indexed pages right after launch.
The Results
Since the launch of their new site, Artisan has seen an exponential growth in organic traffic, along with a doubled new user average and a lower overall bounce rate. This has allowed them to build relationships with homeowners so they can control the sale from the interest of the end user through installation. They’ve also been able to expand their product offerings and support the sales leads that the new website is generating for their staff.
“The folks at Tower are an energetic, creative team that embraced the needs of our business, applied their fresh and creative ideas to our way of doing business and developed an elegant, easy to navigate web site that has expanded our internet presence very significantly. The entire team has a can-do attitude, is very responsive, always positive and working with them is very easy.”
Matt Courtney, President, Artisan Custom Doorworks
