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Tower Marketing employee writing a blog on digital marketing in the Tower Marketing office in Lancaster, PA

Digital Marketing Agency Blog

Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.

Check out our digital marketing blog below to dig into email marketing, SEO, PPC, content marketing, web design, and so many more marketing tactics.

Sierra Pompey Sierra
07/18/23

Why Google is the Best Search Engine (and Why Businesses Should Care)

  • Marketing Strategy
  • SEO
Read More About Why Google is the Best Search Engine (and Why Businesses Should Care) 5
Alex Spease Alex S
06/28/23

How to Effectively Review User Engagement in Google Analytics 4

  • Content Marketing
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
  • UX
Read More About How to Effectively Review User Engagement in Google Analytics 4 8
Gillian Radel Gillian
06/09/23

How Good Forum Link Building Helps Drive Traffic

  • Content Marketing
  • SEO
Read More About How Good Forum Link Building Helps Drive Traffic 9
Trevor Fitzpatrick Trevor
04/04/23

Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know

  • eCommerce
  • Marketing Strategy
  • SEO
Read More About Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know 10
Lauren Gooch Lauren
03/15/23

4 Blog SEO Tips To Increase Google Search Visibility

  • Content Marketing
  • SEO
Read More About 4 Blog SEO Tips To Increase Google Search Visibility 10
Trevor Fitzpatrick Trevor
12/19/22

Local SEO Directories Guide: Do’s & Don’ts + Top Online Listings

  • Local SEO
  • SEO
Read More About Local SEO Directories Guide: Do’s & Don’ts + Top Online Listings 12
Grace Hurst Grace H
08/23/22

Updating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get Started

  • Content Marketing
  • SEO
Read More About Updating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get Started 8
Tower Alumni
10/01/21

Holiday Marketing Ideas & Advertising Tips

  • Content Marketing
  • Creative Campaigns
  • Email Marketing & Automation
  • Local SEO
  • Marketing Strategy
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
Read More About Holiday Marketing Ideas & Advertising Tips 8
Trevor Fitzpatrick Trevor
09/23/21

Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI

  • Marketing Strategy
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
Read More About Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI 22