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So you want to build a website, but your one online course in HTML isn’t going to cut it. What do you do? The answer is Gutenberg blocks. Today we’re going to cover everything you need to know about the WordPress block editor—what it is, how to use it, and our top design tips (from people who’ve actually done it before). 

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If you’re short on time, you can jump ahead to download our free cheat sheet.

What Are Gutenberg Blocks?

Gutenberg blocks are pieces of content that you can use to build a webpage. WordPress comes with default block options that are the foundation for all the pages of your site. They include elements like: 

  • Heading
  • Paragraph 
  • Image 
  • Video 
  • List 
  • Column
  • Gallery
  • File 
  • And more 

By mixing and matching these blocks, you can build custom pages for your website without any developer or coding experience. And for even more specialization, you can install plugins with advanced block options. 

Gutenberg Block Benefits

These Gutenberg block benefits make this editor a top choice for designing your website. 

  1. No design or development experience needed. This editor makes creating professional websites accessible to everyone, regardless of your skill level. 
  1. Saves time in content creation. The easy-to-use interface allows you to quickly drop elements onto a page, saving you time in design.
  1. You can see the design as you go. Because it’s a visual editor, you can see what the page looks like as you build it and adjust accordingly. 
  1. Access to reusable block templates. Have a layout you like? You can create a template and reuse those blocks over and over. 
  1. Looks good on any screen size. The Gutenberg block editor can adjust to any device, whether you’re on desktop, mobile, or tablet. 
  1. Less dependent on plugins and HTML. With Gutenberg blocks, you don’t need to rely as heavily on WordPress plugins or custom code. 
  1. Flexibility in design. The drag-and-drop elements make it simple to customize every page for flexible design options. 
  1. Developer-friendly choice. Developers can create custom Gutenberg blocks for your website’s specific needs. 
Working at a marketing agency A Step-By-Step Guide to Mastering Gutenberg Blocks

Are you ready to upgrade your website to the Gutenberg block editor? Reach out to our team for a little help.

Gutenberg Editor Tutorial

We recommend WordPress for all of our clients, and since Gutenberg is the default editor, knowing how to use it is essential. 

Gutenberg’s drag-and-drop interface makes it perfect for someone with limited technical experience. And it’s easy to use because its “what you see is what you get” (WYSIWYG) editors look similar to the final product, so you don’t have to guess what the page looks like as you’re building. 

You can also choose pre-made patterns from WordPress that help you organize the blocks in a visually appealing way, so all you have to do is customize them to your brand. Lastly, you can install plugins to get access to more advanced blocks like pop-up windows, testimonials, and more. 

New to WordPress blocks? Here’s our quick and simple Gutenberg editor tutorial. 

Step 1: Add Your Blocks

A screenshot of the WordPress Gutenberg blocks editor that shows a red square marking the plus button where you can add new blocks

When you’re creating a page using the Gutenberg editor, always start by giving it a title. Then you can begin by clicking on the + button on the right-hand side. This will open a menu where you can choose from over 50 different elements. The paragraph block is the default option, since that makes up the majority of copy on every page. 

Tower tip: want a shortcut for adding blocks? Just type “/” followed by the block name and press return. For example, you can add a heading by writing “/heading” and hitting enter. 


The most popular elements are organized into six Gutenberg block types.

Step 2: Customize Your Blocks

A screenshot of the WordPress editor that shows a red arrow pointing to the editing tools for Gutenberg blocks

Every block has its own unique editing options, and any changes you make will appear on the left-hand side instantly. That’s WYSIWYG in action. 

Let’s start with the most common block—text.  You can adjust the style using the options that float above your text or the sidebar on the right. Just like in a Word or Google doc, you can make your text bold, italic, underlined, or hyperlinked. In the sidebar, you can adjust the text and background color, or add an HTML anchor to create jump links. 

Now, let’s add an image. 

A screenshot of the WordPress Gutenberg blocks editor that shows how to add an image

You can upload a photo from your computer, or choose one from the media library. It will automatically insert at full size, but you can adjust how big you want it to display. From there, you can also crop the image, apply filters, write alt text, change the alignment, and even add a caption. 

But what if you want to add two different photos next to each other? That’s where columns come in. Just pick your column layout, add image blocks to each section, and voilà! 

A screenshot of the WordPress Gutenberg blocks editor that shows how to add a column block
A screenshot of the WordPress Gutenberg blocks editor that shows one of two photos added to a column block

But that’s not all. There are some advanced Gutenberg blocks that would be helpful to know. Let’s add a call-to-action button at the bottom of your page. To start, just type “/button” and hit enter. From there, you can fill in the button text, add your link, and adjust the size, alignment, and style. 

A screenshot of the WordPress Gutenberg blocks editor that shows two photos with a button underneath. Red squares mark where the editing tools are located for Gutenberg blocks

With text, image, column, and button blocks under your belt, you have all the tools necessary to create engaging web pages. And with the countless customization options available, you can easily craft content that’s cutting-edge and on-brand. 

Tower tip: Copy and paste entire blocks into a post, so you don’t have to insert and customize them every time. 

Step 3: Adjust The Layout

The last step in our Gutenberg editor tutorial is finalizing the details. You can easily change the order of your blocks by dragging them with the six dots, or utilizing the up and down arrows. You can also remove blocks by clicking on the three dots and selecting “delete” at the bottom of the list. Or just hit the delete key! 

A screenshot of the WordPress Gutenberg blocks editor that highlights where to move and delete blocks

There are so many ways to get creative with the Gutenberg blocks layout. Use Stack to arrange items on top of each other, and use Row to align them side-by-side. For a little more white space, just add Spacer anywhere on the page and let your content breathe. You can also use the Quote block to make text stand out. 

Tower tip: Test out all the available blocks before you start laying out your first page. This way, you know all the options available to you. 

When you’re ready to publish, look to the right-hand sidebar. There you’ll see details for the page itself. Update items like: 

  • Author
  • Featured image
  • Category
  • Tags 

And before you hit publish, always preview your work to make sure everything looks good to go. 

Gutenberg Design Tips

Now that you have a feel for the available blocks and how to add them, it’s time to dive into our top Gutenberg design tips to make building your site a breeze. 

  1. Lock blocks. For sections that you are done editing, you can lock them in place so they cannot be changed. 
  1. Create reusable block patterns. If there’s a layout you want to use throughout your site to maintain consistency, you can add it as a synced pattern. For example, you can design a call to action banner and add it to any page with the click of a button. Here’s how to do it: 
  1. Select all blocks you want to include 
  2. Click the three dots
  3. Select “Create Pattern”
  4. Give it a name and add it to your site 
  5. Reuse it on other pages*

*NOTE: any edits you make to the pattern will show up on all pages where it’s present.

  1. Utilize the “Outline” tab. In the top left corner, you will see three stacked lines. This opens a small tab that shows you the layout of your entire page. Click on each section to jump to that block in the editor. 
A screenshot of the WordPress Gutenberg blocks editor that shows the outline tab
  1. Group blocks together. Sometimes it’s easier to move and edit items as a unit. Select all relevant blocks, hit the three dots, and choose “group.” 
  1. Install plugins for advanced block options. If there’s a specific block your website needs, there are dozens of plugins out there to fill the gap. 
  1. Rely on the WordPress community to solve common problems. If you’re facing an issue with the Gutenberg block editor, you’re not alone. There is a whole community of developers that share their insights to provide solutions to users like you. 

Struggling to keep all these tips straight? Download our free Gutenberg blocks cheat sheet to use as a reference in your next web project

We all know that a bad website leaves a bad impression. In this day and age, the quality of your site is a reflection of your brand, and the last thing you want to do is drive people away. So let’s take it back to the beginning and answer the question: which content management system is best for your business? Today we’re going to analyze Duda vs WordPress. 

Basic WordPress Features 

Back in the day, WordPress was known for blogging, but it can do so much more. Used by over 40% of websites, WordPress is an open-source content management system (CMS), meaning that anyone can access and edit the source code. It gets regular updates and is constantly improving as developers collaborate to customize the experience. 

WordPress can support any type of website, from eCommerce to portfolios. However, you are responsible for finding a hosting provider. One of the biggest perks is the WordPress plugin ecosystem. Because it’s open source, there are thousands of plugins made by outside developers that can integrate with WordPress and add new functionality to your site. 

Basic Duda Features

Duda is a software-as-a-service (SaaS) platform that allows you to build a website in your own browser. It uses basic drag-and-drop content and design techniques to create each page, with no coding required. This may be a good option if you have zero experience in web development. 

Unlike WordPress, Duda is not open source, meaning the source code is not publicly available. Some of the most useful Duda features include basic SEO tools, blogging capabilities, a widget builder, and designed templates. Any Duda site also includes hosting with Amazon Web Services. 

service image SEO 1 Duda vs WordPress: Which Is Best For Your Business?

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Duda vs WordPress: Which Is Better?

Ease Of Use: WordPress  

One of the biggest ways Duda and WordPress differ is their editors. While neither requires coding, they each have a unique user experience. 

Modern WordPress sites use the Gutenberg block editor to create pages and posts. Each block represents a different element, such as text, images, galleries, buttons, or even custom HTML. 

This gives you complete control over how your content is structured. WordPress also integrates with page builders like Elementor, and its editor can be expanded with thousands of plugins to add new functionality. 

Ease Of Use: Duda 

Designed for ease of use, the Duda interface allows you to create a website by simply dragging pre-designed elements—such as text, images, and buttons—onto a page. It uses a visual editor, so no coding is required. Customizable templates and a user-friendly interface help you quickly build a site with limited experience, balancing flexibility and simplicity. 

Winner: Duda 

HTML coding on a computer screen

Customization: WordPress 

A good website needs to be fully customized to your brand and that is where WordPress shines. You have complete control over the functionality and design of your site. Plus there are thousands of WordPress themes and plugins. These allow you to adjust the basics like layout and typography, along with more advanced features like eCommerce or membership portals. 

WordPress also lets you add custom code. Overall, this CMS can adapt to any vision, making it a top choice for personalized websites. 

Customization: Duda 

With Duda’s streamlined approach to web design, it’s clear they prioritize ease of use over customization. You can edit pre-designed templates by arranging and resizing elements. You can also adjust key design features like fonts, colors, and layouts, but that’s where the flexibility ends. Overall, Duda offers basic customization options, but it’s not as adaptable as WordPress. 

Winner: WordPress 

shutterstock 1688525080 Duda vs WordPress: Which Is Best For Your Business?

Web Design Is Our Specialty. Let Us Help You Customize A Site That Perfectly Matches Your Brand.

Pricing: WordPress

When deciding between Duda vs WordPress, price is a significant factor. WordPress itself is free, but the total cost of using it varies depending on your specific needs. 

First, you need to purchase hosting from a provider such as WP Engine or InMotion. WordPress hosting fees typically range from $5-$30 a month. Additional costs can include premium themes and plugins. For advanced features like custom domains, more storage, and eCommerce support, you can opt into monthly price plans that range from $4 to $45 a month

Pricing: Duda 

Similar to WordPress, Duda offers a tiered pricing structure based on your website needs. The basic plan starts at $25 a month and includes their drag-and-drop editor, hosting SSL certificates, and responsive website templates. If you’re looking for advanced features like team collaboration, client management tools, and custom widget building, pricing can go up to $39, $69, or $199 a month. 

Winner: WordPress 

SEO And Internet Marketing: WordPress

The internet marketing capabilities of Duda vs WordPress differ greatly. With the vast array of WordPress SEO plugins like Yoast and Rank Math, you can access advanced sitemaps, keyword tracking, and in-depth optimization. 

For an eCommerce site, WordPress integrates with WooCommerce and CRM platforms like HubSpot to help advance your marketing efforts. Its open-source nature and the WordPress plugin ecosystem make it a powerhouse for internet marketing, offering more flexibility and advanced features than Duda.

SEO And Internet Marketing: Duda 

Unlike WordPress, Duda marketing integrations are limited. Any Duda site will include built-in SEO tools like customizable meta tags, alt text, and automatic Google Page Speed optimization. It can integrate with Google Analytics and most social media platforms. However, the lack of plugins makes Duda eCommerce marketing more limited. 

Winner: WordPress 

Scalability: WordPress 

When it comes to scalability between Duda vs WordPress, it’s obvious who takes the cake. The WordPress plugin ecosystem gives it a significant advantage. As your business grows, WordPress can easily accommodate complex websites, high traffic, and custom features. You have virtually unlimited options with a WordPress site, making it a strategic choice for someone looking to expand their online presence. 

Scalability: Duda 

As we’ve mentioned previously, Duda’s growth potential is limited. While it supports multi-site management and basic eCommerce features, it lacks the extensive customization and third-party integrations needed for serious growth. In our opinion, Duda is well-suited for smaller businesses managing simple sites, but not for someone looking for long-term growth. 

Winner: WordPress 

a person logs into their laptop, holding their phone

Security And Maintenance: WordPress 

Looking for robust security and maintenance control? WordPress has you covered. However, it will require more active involvement on your end. You can install various security plugins which allows you to implement measures like firewalls, malware scanning, and login protection. Regular updates to the core WordPress software are crucial to maintaining security and functionality.

Security And Maintenance: Duda 

Because they provide a fully managed hosting environment, Duda site maintenance is quite simple. You benefit from automatic backups, security updates, and protection against common vulnerabilities without needing to worry about managing the server. 

Duda’s system includes SSL certification for secure data transmission and built-in security measures to safeguard user information. While Duda simplifies maintenance for you, it also limits control over specific security configurations, which isn’t ideal for everyone. 

Winner: Depends On Your Goals*

*If you have the resources and skills to stay up to date with maintenance, then WordPress offers much more control and security over your site. If you’re looking for something easy and simple, Duda is a good place to start. 

Who Wins The Fight Of Duda vs WordPress? 

The answer is simple: WordPress. 

There is certainly a time and place for Duda. If you’re a beginner with a small site, Duda will feel less overwhelming. However, it will be harder to customize and scale your business with their reduced capabilities. 

For most clients, we would recommend WordPress. You can’t beat its customization options, internet marketing features, advanced security controls, and the ability for unlimited growth. 

Your website should help you expand, not restrict you. If you’re looking for maximum flexibility and scalability (especially for larger and more complex websites) it’s a no-brainer—WordPress is the way to go. 

WordPress can be overwhelming—we get it. That’s why you have us. Reach out to our developers for a website that keeps your customers coming back for more. 

ChatGPT can do a lot of things—share recipes, write love letters, and even attempt to diagnose your symptoms. But despite its impressive resume, we know its answers can’t be trusted blindly. With these abilities and limitations in mind, how can you use AI in digital marketing to support your strategy? 

Let’s dive in. 

What Is AI?

Artificial intelligence (AI) is a technology that allows computers to mimic human behavior and intelligence. These programs can learn, problem solve, and rationalize. The algorithms that drive AI can range in complexity depending on the task it performs. 

Machine learning is a subset of artificial intelligence where machines use massive datasets and past experiences to improve their accuracy. They can detect patterns and predict future trends with limited human intervention. 

Machines can also understand and generate human language thanks to natural language processing (NLP), a model that uses machine learning to analyze text and spoken word. We see NLP in action almost every day with: 

You can find tools to support your AI marketing strategy for copywriting, productivity, editing, automation, thumbnails, brand monitoring, and so much more. But just because you can use them, doesn’t mean you always should

Responsible Use Of AI 

Before we dive into how to use AI in digital marketing, we need to outline how to do it responsibly so you don’t put your company at risk. AI technology can be a great resource for teams to speed up content creation, improve their workflow, and automate tasks, but there are also some cons to watch out for. 

With these cons in mind, here are our tips to ensure the responsible use of AI. 

  1. Establish clear goals for how you plan to use AI for your business. 
  2. Don’t use AI-generated content without adding a human touch. 
  3. Always fact-check the information you get from AI. 
  4. Before publishing AI content, check for plagiarism. 
  5. Make sure the training used for AI is properly licensed. 
  6. Be transparent when using AI-generated content or images in your marketing. 
  7. Use AI as a starting point, but not for full content generation. 

Keep reading for our suggestions on how to responsibly use AI in various parts of your marketing strategy. 

a person types on a laptop at a desk

Using AI In Digital Marketing 

Looking to develop an AI marketing strategy for your business, but not sure where to start? This technology can benefit every department, and today we’re outlining the best (and most responsible) ways to use AI in digital marketing. 

SEO & PPC   

Artificial intelligence is a valuable tool to increase your rankings in SERPs. AI can recommend schema markup, perform backlink analysis, write alt text and meta titles, and track performance to understand trends in your data. You can also use AI to assist in keyword research. Programs like ChatGPT can generate short- and long-tail keywords related to your topic. 

Whether you’re using Microsoft Ads or Google Ads, AI can level up your PPC game by helping write and edit ad copy, finding high-traffic keywords, and efficiently allocating your budget with smart bidding. 

We couldn’t talk about AI without touching on SGE. Search Generative Experience (SGE) is a technology that uses machine learning and NLP to provide dynamic Google search results called “AI Overviews.” It can give quick answers to questions, link to sources, and provide custom responses based on your search history, location, and more. 

Since Google’s AI Overviews often take the top spot in SERPs, understanding how they work is essential. 

Our Favorite AI Marketing Tools For SEO: 

  1. ChatGPT
  2. Gemini 
  3. Get Redirects
  4. Rytr
  5. SearchGPT 

Content & Email

When you think about using AI in digital marketing, your brain often jumps to content creation. But instead of using AI to generate an entire blog post for your website, try using it as a resource in the creative process. 

Why? Because your goal is to create unique content that meets peoples’ needs and tells your brand story, and AI cannot connect to users on a human-to-human level. This means they cannot produce content that performs. At least, not without your help. 

Sometimes the hardest part is getting the creative juices flowing. Eliminate blank screen syndrome by using AI to brainstorm content ideas, blog outlines, and newsletter topics. For the best output, make sure you provide a detailed prompt. Give ChatGPT (or the AI program of your choice) context to understand what it’s creating and for whom. 

a screen shows a chatgpt brainstorm for a blog for a digital marketing agency

ChatGPT helps our team optimize the content we create, but it does not write it for us. It can aid in incorporating keywords, providing grammar suggestions, tweaking headlines, and writing subject lines that get noticed. You can also use it for manual tasks, like formatting data and contact information, to stay organized. 

Our Favorite AI Marketing Tools for Content: 

Design 

From DALL-E to Adobe Firefly, there are dozens of programs out there that can generate any image or video you want at the click of a button. These are great to use as inspiration for your next campaign, but just like with content and SEO, AI should not be a replacement. 

AI can be used for brainstorming ideas and creating mood boards for a project. It can assist with image editing, background removal, and accessibility audits. AI can also automate tasks like resizing, cropping, and color correction to give you more time for creative work. 

Our team’s favorite AI tool is Photoshop’s Generative Fill feature. This uses AI to add or remove anything from an image. It is especially helpful to expand the edges of a picture to give you more room in your design. 

Everyone’s biggest question when it comes to design is: can you use AI-generated images for public media? Unfortunately, the answer is a little complicated, and the rules are changing every day. 

The U.S. Copyright Office has stated that AI-generated images are not protected by copyright. So while they are technically legal to use, there are ethical concerns. AI programs don’t credit the artists they mimic or get consent before using copyrighted material to train. They can end up creating derivative works of the original piece, which would raise legal questions if used. 

The safest option for you and your brand is to rely on graphic designers—not AI—to create your marketing visuals

Our Favorite AI Marketing Tools For Design: 

Analytics & Reporting 

The last way you can use AI in digital marketing is in analytics. Artificial intelligence can sort through data and discover insights, trends, and relationships to help guide your strategy moving forward. Limited experience in data visualization? No problem! Some AI tools can collect data from a variety of sources and create user-friendly reports and dashboards. 

Artificial intelligence is also built into Google Analytics 4 to give you custom insights into your website’s performance. With predictive audiences and metrics, you can leverage AI to forecast user behavior and optimize your campaigns. 

Our Favorite AI Marketing Tools for Analytics: 

Can Digital Marketing Be Replaced By AI?

No one likes the thought of a robot doing their job, but can it do your job well? Remember, AI is only as good as the person prompting it. It’s a tool to enhance your work, but in our opinion, it cannot replace digital marketing skills completely. As Robert Rose of the Content Marketing Institute put it, AI-generated content is “leading us into an age of sophisticated mediocrity.” 

As digital marketers, we should strive for more than that. 

We should strive to deliver high-quality, engaging content to our audience. From the ads we design to the emails we send and everything in between, we should know what our customers want at every stage. Since AI lacks human judgment, it cannot do this at a professional level. 

That’s why we will always need marketers to make AI content more relevant, more credible, and more impactful. You have a perspective AI does not. And only you know what good content looks like. 

Still not sure why human-first digital marketing is worth it? Explore our case studies to see how our strategies drive results.

They say a picture is worth a thousand words, but did you know a video is worth 1.8 million? That’s over 3,000 pages of text for just one minute of video. Visual content packs a punch and can elevate your brand by combining the impact of words with striking graphics. For a successful internet marketing strategy, you can’t forget about visual content marketing. 

What is Visual Content Marketing? 

Visual content marketing is when you use visuals such as videos, images, graphics, and other multimedia pieces in your content mix. Visual content helps explain concepts that would be difficult to understand with just text. Think about how you can provide value and tell your brand’s story through unique visual opportunities. 

Why is Visual Content Important? 

To grasp the importance of visual content, you need to understand how humans process visual stimuli. 

We are visual creatures.

visual content marketing hands typing Why You Should Have a Visual Content Marketing Strategy

A study at MIT found that it takes only 13 milliseconds for our brains to identify a photo. Images also have a greater emotional impact than words, so they affect people’s behavior and memory. 

One thing is clear: there’s power in visuals.

The Benefits of Visual Content 

There are many benefits of visual content. However, that doesn’t devalue the importance of writing. Blogs and other text-based content help you rank for keywords and appear in search engine results pages (SERPs). But when combined with visuals, this elevates your marketing strategy in several ways. 

Boosts SEO

Google prioritizes websites with engaging visuals. By including these in your content mix, it helps you rank better on SERPs. When optimized for SEO, visuals also increase your visibility in image and video searches. 

Increases Engagement

Visual content is extremely shareable on social media. This gives you lots of opportunities to increase brand awareness and reach by driving traffic back to your website. 

Keeps People on Your Site

People prefer interactive and visual content. It grabs their attention, increases readability, and helps guide them through your site. Adding visuals improves the user experience and reduces your bounce rate. Videos are especially good at encouraging people to stay on your website longer and explore further.  

Triggers a Desired Action

One of the strengths of visuals is that they can impact your audience’s emotions. This gives your content the power to shape your reader’s mood and impact their actions. 

Establishes Yourself as an Expert

Use your content as a way to show your expertise and authority on a subject. Whether that’s visual case studies, white papers, ebooks, how-to guides, or more,  you can signal your expertise by providing high-quality information to your audience. 

7 Types of Visual Content (Pros and Cons) 

Visual content comes in all shapes and sizes, but here we’ll talk about some of the most common examples, and their pros and cons. 

1. Video

Video makes up the majority of internet traffic, and 91% of users said they want to see more online videos from brands. As short-form video is on the rise, it’s a great option to add to your visual content strategy. You can use videos for your business in many ways. Create a homepage video, product demonstration, client testimonial, animation, and more. 

Venture Lititz animated video

Pros: 

Cons: 

  • Time consuming and costly 
  • Hard to update once published 
  • Can be less accessible than other content 

2. Infographics

Infographics are a great addition to your content mix. They use data visualization to simplify complex ideas and make information easy to comprehend. Plus, they’re extremely shareable! 

Malvern Behavioral Health infographic on social anxiety in young adults. Includes 4 ways to overcome social anxiety and a photo of a woman looking sad.

Malvern Behavioral Health infographic 

Pros: 

  • Easy to understand and retain information  
  • Shareable 
  • Showcases your expertise 
  • Eye-catching 

Cons: 

  • Time consuming to create 
  • Often lack focus 
  • If the design isn’t good, they can be overwhelming for a reader

3. Gifs and Memes

Gifs and memes are a fun, casual way to add humor to your marketing content. You can use these to earn your audience’s trust and relate to them. Don’t just use them for the sake of adopting a trend. Always have a strategy behind it. 

Meme with two photo of leaves: one that's healthy and one that's patchy. Text above the two images says, "Waiting for that summer glow-up like..."

Root and Vessel meme 

Pros: 

  • Good way to stay relevant 
  • Do well on social 
  • Relate to your audience 
  • Can customize them for your brand 

Cons: 

  • Not right for every brand 
  • Potential copyright issues if you don’t customize them
  • Often have a short lifespan 

4. Printable Asset

Printable pieces can be anything from posters and flyers to checklists and brochures. As with most types of visual content, design is key to their success. Always keep these assets on-brand, with a clear call to action. 

Post with a blue background and a border of Easter eggs and tulips. A logo with Markets at Shrewsbury

Markets at Shrewsbury poster 

Pros: 

  • Targeted and hyperlocal 
  • Can raise awareness quickly 
  • Easy to produce 
  • Good for simple messages 

Cons: 

  • Printing costs
  • Need a good design to be effective 
  • Location restrictions
  • Hard to edit once printed 

5. Downloadables

Website downloads are a convenient way for your customers to get information on a subject. As a brand, it allows you to go more in-depth on a topic and continue the conversation offline. Popular types of downloadables include product guides, white papers, and ebooks. These can be free or gated. 

Audit Preparation Checklist with a blue header.

Centri Consulting Downloadable Checklist 

Pros: 

  • Lead to more engaged sessions on your site
  • Can assert yourself as an authority on a topic
  • Gated content is good for lead generation 
  • Ungated content builds trust with your audience 
  • More cost-effective than physically printing something 

Cons: 

  • Gated content may deter some people 
  • Your audience may not understand the value of the product
  • Ungated content means you can’t gather lead information 

Tips for Using Visuals in Your Marketing Strategy 

Developing a visual content strategy is key to success. Here are a few tips on how to optimize your visual content efforts to see long-term results. 

Optimize for Each Platform

When creating visual content, always keep in mind where the piece is going. Design for the platform where you are going to share it. For example, always reduce image sizes on your website so you don’t impact site speed. 

Repurpose Content

To incorporate visual content into your marketing strategy, you don’t have to come up with something brand new. Consider turning a high-performing blog into an infographic to share on social media. Or turn a web page into a short video. 

Be Strategic

As with any marketing initiative, you need to develop a strategy. In order to reach the right people on the right platforms, ask yourself: Where is my audience? What information do they want from me? What questions do they have that I can answer? These questions will be the foundation of your visual content strategy.  

Use High-Quality Images and Videos

Using low-quality images may actually hurt your brand’s reputation online. For companies that don’t have access to photography, stock images are a good place to start. However, keep in mind that stock images reportedly perform the worst out of all visuals.

Balance Text and Images

Everything works best in moderation. Know when to use text and when to use visual elements to enhance your message. When creating visuals, make them bite-sized and easy to consume so they complement the story you’re telling. 

Make Visuals Easy to Share

Create everything with an audience-first mindset. What does your audience want out of your content and what would make them share it? This will help expand your content’s reach. Make things easy to share by adding share buttons on your site or email. 

Stay On-Brand

The best way to stay consistent with your branding is by creating a visual content marketing style guide. This is especially important when people begin sharing your content on different platforms. That way, your brand is always front and center. 

Include a Clear CTA

Content is only as good as the action your audience takes because of it. Whether you’re creating a video, downloadable ebook, infographic, or beyond, always include a clear call to action. 

Need help creating visuals for your business? Take a look at some of our past projects to see visual content in action!