Wix vs WordPress: Which Is Best For Your Business?

Exploring your options for a content management system (CMS) and stuck between Wix vs WordPress? Here’s everything you need to know to pick which is the best fit for your business.

WordPress Features At A Glance

WordPress is an open-source content management system that’s used by 43% of businesses and individuals on the web. It’s a popular choice as it allows people to create and manage their websites without needing extensive coding knowledge.

That said, if you have coding experience or access to a developer, it’s also a powerful tool as there is a lot of customization you can do with it. (More on that to come.) 

WordPress features include:

• Themes to choose from with a variety of artistic styles
• Security features like DDoS, WAF, 2FA, and more
• Flexible hosting options
• Simple-to-use interfaces for publishing content and creating new pages
• Custom content types
• Access to a huge WordPress plugin ecosystem to support a variety of tasks (eCommerce, SEO, security, spam filtering, etc.)
• An active developer community with lots of rich resources

Wix Features At A Glance

Wix is another content management system that’s become popular over the years. Its original founders were frustrated with how difficult building a site was in the mid-2000s. So they had the idea to create a platform that’d make it easy to create a website without coding or design skills.

Wix features include:

• Access to 800+ designed templates for various subject matters
• A simple drag-and-drop editor for content
• Starter SEO tools to optimize your site
• eCommerce functionality
• Code development platform
• An app market for third-party integrations
• Options for automation, custom forms, and a built-in CRM

Wix vs WordPress: Which Is Better?

Ease Of Everyday Use: WordPress

The WordPress user experience is top-quality, if you have access to developer support to set up your site. However, if built with the Gutenberg editor, it’s easy for anyone to make site changes without requiring code. There are also 60K+ plugins to choose from to boost the functionality of your website. Plus, you’ve got endless options of free and paid themes to pick from.

Ease Of Everyday Use: Wix

When it comes to the WIX user experience, it’s designed with a beginner in mind. The drag-and-drop interface lets you customize elements intuitively. It also offers plenty of pre-designed templates to choose from. 

Winner: Both*

Wix is the perfect solution if you’re a small business or just need to have a presence online. It doesn’t require extensive coding knowledge, and it’s easy to get started on. But if you’ve got plans to scale your business over time, it’s not a long-term solution.

WordPress is ideal if you want a CMS that can grow and evolve alongside your business. It offers a lot more customization, better performance for digital marketing, and robust eCommerce capabilities. And if your developer sets it up using Gutenberg in the back end, editing your site can be as easy as using Wix.

Customization: WordPress

With this CMS, what you want is what you can get. WordPress, with the help of a knowledgeable dev team, can deliver a site that’s unique to you. Plus, you can shop around your hosting and work with a partner that best fits your needs and budget.

Customization: Wix

Wix offers some opportunities to tailor a site to fit your brand. Once you pick your theme, you will be able to make some key design adjustments to it. However, there are a lot more limitations in place, so you won’t be able to modify it as much as a WordPress site.

Winner For Customization: WordPress

Pricing: WordPress

WordPress has fewer upfront costs and ongoing hosting and domain fees to consider. If you need advanced functionality like custom domains, extra space, or eCommerce capabilities, you can choose from plans ranging from $4 to $45+ a month.

Pricing: Wix

Wix offers straightforward plan pricing so you can pick what fits your needs and budget. Because of this, it will have higher costs up front.

Winner For Pricing: WordPress

SEO And Internet Marketing: WordPress

SEO and ongoing content generation are key in helping increase your site’s visibility online. WordPress has all the tools you need now and tomorrow to be successful and keep up with internet marketing trends.

SEO And Internet Marketing: Wix

Wix offers some tools to help you cover some SEO basics that will help your site’s performance in search. But you won’t be able to implement more critical technical SEO tactics, which could ultimately hinder your potential online.

Winner For SEO: WordPress

Security And Site Maintenance: WordPress

With WordPress, you’re ultimately accountable to keep up with security. However, you have more control in doing so, which is a benefit if you have the right resources in place to manage your site.

Security And Site Maintenance: Wix

Wix assumes a lot of the responsibility in keeping your site safe. They automatically make updates and changes, but the tradeoff is that it’s out of your hands. You’re relying on them keeping everything up to date and patching vulnerabilities.

Winner For Security: Both*

Both approach security differently, so there isn’t a clear winner. It’s all about which approach better serves you and the resources you have in house.

 If you have the know-how to manage your site, WordPress will give you better control. But if you don’t have the resources in-house, then Wix will ensure you stay safe without requiring more work from your team.

Final Verdict: Is Wix or WordPress Better for Your Business?

The main difference between Wix and WordPress for businesses lies in their ease of use, customization, pricing, and SEO capabilities.

• Ease of Use: Wix is user-friendly with drag-and-drop functionality, ideal for beginners. WordPress, especially with the Gutenberg editor, allows more customization but may require developer support for setup.
• Customization: WordPress offers extensive customization options with over 60,000 plugins and flexible hosting. Wix limits template customization and requires hosting within its ecosystem.
• Pricing: WordPress has flexible pricing, allowing users to choose hosting options, while Wix has all-inclusive plans with less flexibility.
• SEO and Marketing: WordPress provides powerful SEO tools and control over technical SEO, suitable for long-term growth. Wix has basic SEO tools but limits technical SEO features.

Overall Verdict: WordPress is the better long-term choice for scalability, customization, and SEO, while Wix is a quick, accessible option for small business needs and beginners